Alex’s Lemonade Stand

On August 15, 2021, the Collegeville Fire Company held its annual car show which was a huge success.  Main Street, Collegeville was closed from 8am to 5pm to through traffic and the cars were lined up from Second Avenue to Eighth Avenue on both sides of the street.  The car show included food sales, music and was open to the general public.  The public turned out en masse to enjoy the day.

The law firm of Keenan, Ciccitto & Associates ran an Alex’s Lemonade Stand in front of their office at the corner of Fourth and Main Streets.  Rowan Keenan, a partner in the firm, and his wife and children and Sherri Russo, a paralegal in the firm and her family, ran the stand and greeted the customers. The lemonade stand was held under a large tent which extended out over Main Street and the two tables under the tent were kept busy with the customers walking by.  Sherri’s 7 year old son, Jack, and Rowan’s 9 year old daughter, Charlotte, were busy assisting the effort all day long. The stand has been an annual event for the law firm, contributing all of the monies made to Alex’s Lemonade Stand and contributing all of the dollars spent for the lemonade, ice and frisbees which were also given away.  Sherri made delicious lemon cupcakes which were distributed to the happy customers along with the lemonade.  The law firm charged nothing for the lemonade, cupcakes and frisbees.  There was a bowl for donations.  The donations this year were the best ever.  $967.00 was contributed by all of the passersby who appreciated the opportunity to support Alex’s Lemonade Stand.

Alex’s Lemonade Stand Foundation (ALSF) is changing the lives of children with cancer by funding impactful research, raising awareness, supporting families and empowering everyone to help cure childhood cancer.

ALSF started with one lemonade stand, hosted by its founder Alexandra “Alex” Scott in her front yard which raised $2,000. Alex was just 4 years old and battling neuroblastoma when she asked to give the money so doctors can find cures for all children battling cancer. By the time Alex passed away, in August of 2004, at the age of eight, with the help of others, she had raised more than $1 million to help find a cure for the disease that took her life.  The idea and effort involved has attracted many other participants and to date there has been over $200,000,000.00 contributed this worthy effort.